Gus
What?
Dishonest? Yes, obviously. Have you ever told a small child about Santa Claus, the Easter bunny, etc? That's dishonest too if you want to get technical.
Nope, I haven't.
Unethical? How's it any less ethical then the cut-throats who haul cheap freight & lower the rates for everybody?
There's a difference between unethical and stupid. Hauling it for less than it takes to operate a truck profitably is just stupid. I sold my last truck in 2005 because I refused to keep operating for less and less.
I still believe a level playing field will force people to raise the rates.