KING CITY, Ont. -- It's a constant source of frustration for Rick Geller, director of safety and signature services with Markel Insurance. Carrier executives often tell him they're reluctant to invest in driver training programs for fear the driver will move on to another company only to have them benefit from the initial training investment. Geller's response is always the same: "Ask yourself what happens if you don't put that training into them and they stay? That's when they're going to hurt you."
Geller was presenting at the recent Private Motor Truck Council of Canada's annual convention on the value of driver training. Too often, he said, training programs are perceived as an expense when they should really be measured by how much value they bring to the company in the form of reduced accidents, lower insurance premiums and improved bottom line.
"Let's look at training as a capital investment rather than an expense," he implored delegates before providing some pretty convincing evidence on the value of driver training.
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Geller was presenting at the recent Private Motor Truck Council of Canada's annual convention on the value of driver training. Too often, he said, training programs are perceived as an expense when they should really be measured by how much value they bring to the company in the form of reduced accidents, lower insurance premiums and improved bottom line.
"Let's look at training as a capital investment rather than an expense," he implored delegates before providing some pretty convincing evidence on the value of driver training.
full story
