I heard a guy on stern today talk about it, he was one of the guys in the room, I am now skeptical. But thats not the point. My wife booked his flight from Vegas to Florida. He is in the top tier frequent flyer, he called up and was nice to the wife until she told him all the first class seats were sold out. He said, "Don't you know who I am?" And she said, "I do, but I cant make any seats magically appear." So he sat in coach, and sadly the only seats she could find was a middle seat for him and a window seat for the woman he was with.