In an effort to get drivers to put down their cells, smartphones and other distracting devices when they get behind the wheel, the National Ad Council and the National Highway Traffic Safety Administration have teamed up with the State Attorneys General to launch three new public service announcements in a new campaign called "Stop the Texts. Stop the Wrecks," says DOT.
In a study released last year, 84 percent of teen drivers were aware that distracted-driving behaviors increase their crash risk. They know, for example that texting while driving pulls one’s eyes from the road for an average of five seconds per message; they know that, at 55 miles per hour, that's like driving the length of an entire football field —completely blind.
Distracted drivers are 23 times more likely to be involved in a crash, but teen drivers are already 4 times more likely than adult drivers to be involved in a crash. Combining teen drivers with electronic distractions is, quite simply, a recipe for tragedy.
However, knowing these facts, four in five young drivers still admit to having texted while driving.
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In a study released last year, 84 percent of teen drivers were aware that distracted-driving behaviors increase their crash risk. They know, for example that texting while driving pulls one’s eyes from the road for an average of five seconds per message; they know that, at 55 miles per hour, that's like driving the length of an entire football field —completely blind.
Distracted drivers are 23 times more likely to be involved in a crash, but teen drivers are already 4 times more likely than adult drivers to be involved in a crash. Combining teen drivers with electronic distractions is, quite simply, a recipe for tragedy.
However, knowing these facts, four in five young drivers still admit to having texted while driving.
full story